/ Multidisciplinary Creative

I’m Esa Mbouw,

a digital marketer,

college lecturer,

and creative producer.

Swiss International Hospitality Management graduate based in Jakarta, Indonesia with interests in the service & hospitality, web development, and social media. Currently, I am holding the position as a Head of Creative for PT Berjaya Estetika Indonesia, an exclusive distributor of Fillmed Laboratoires product in Indonesia.

 

My previous experiences include as a university lecturer and Marketing and Brand Experience coordinator at Swiss German University in Indonesia. An Account Manager for Three Stream, a US-based digital agency, a Product Strategy role for a mobile technology firm specializing in mobile games from the United Kingdom and a Lead Guest Coordinator for a private resort located in Batam, Indonesia.

Work Experience

2023 – Present

Head of Creative | Berjaya Estetika Indonesia

Official distributor of Hydrafacial, Perfect Lift, and Fillmed Laboratoires products: NCTF135HA, Art Fillers. I am leading the creative team of 5 members to market these products to clinics digitally as well as providing educational content for the B2B and B2C market. With a focus in Social Media, Web and Digital Media, we have seen more than 50% growth (since 2022) in social media activities while maintaining at least 3% ERR across platforms (industry standard at 1% or less). My responsibilities include, but not limited to the following, team management, paid ads management, and strategic content curation.

2021 – 2023

Digital Marketing Lead | Swiss German University

As requested by the Board, I led the Digital Marketing team (Graphic Designers, Web Developer, Social Media Specialist, and Multimedia Officer) of Swiss German University under the Directorate of Marketing and Communication to assist the Sales Team for student intake efforts.

2016 – 2023

Lecturer of Business and Management Study Program | Swiss German University

I started out as a part-time lecturer for the hotel & tourism management department. However, I was given the reponsibility to extend my role as the Head of Business and Management department for the university in 2020 – 2021.

2015 – Present

Creative Producer

Within the creative industry, I have worked on multiple audio and visual projects. I worked on visual projects for a telecommunication company in Spain for their annual conference and also audio projects for various brands such as Daihatsu, Mitsubishi, Wuling and others for their event needs during GIIAS show. Currently, I am producing and performing under the moniker of NSBETM.

2014 – Present

Digital Marketing Consultant

I have worked with multiple clients on their digital platforms: Website, e-Commerce site, and Social Media management. Some notable clients: Helena Abidin (former Marketing Director of BMW Indonesia) and Kalyana Shira (a project by Nia Dinata, a renown Indonesian producer). Currently I am working on projects with clients based in the UK (Hair Collections) and Qatar (This is Shoosh, Muna Saad, Donut Bar, etc.)

2012 – 2013

Account Manager | Three Stream

I worked remotely with Three Stream, a digital agency based in Texas, USA to develop WordPress-based web design/development, SEO & SEM campaign, and account management for clients in Brazil, USA, and Indonesia.

2012 – 2013

Product Strategy Associate | Emoji Games (M-Biz Global)

My responsibilities included product development strategy of Pocket Arena, a multiplayer platform for mobile games. Monitoring analytics and plan for improvements. I was also involved in the development of Advergames.

2010 – 2012

Lead Guest Coordinator | Telunas Beach

I was tasked to lead the Family & Independent Traveler (FIT) department of the resort. Managing guest reservations, communication, maintenance of digital media tools, and the management of the FIT team.

Education

2008 – 2009

Master of Science in International Hospitality Management

César Ritz Colleges Switzerland

2003 – 2007

Bachelor of Business Administration in Management Information Systems

Dallas Baptist University, Texas

Certification

2023 – 2024

Certified Digital Marketing Practitioner

Credential ID 2023066400169

My Portfolio

Here are just a few of the many amazing individuals and organisations that I have worked with over the years:

Leave a message

Leave me a message and let’s discuss how we can escalate your digital presence further.

Jakarta, Indonesia

+62 813 6444 3234

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